Tuesday 20 June 2017

What makes a good logo for branding a USB stick?

Some companies already use personalized USB sticks or branded flash drives to promote their companies, goods and services. Personalized usb sticks gift can also be a nice way of appreciating a friend or colleague at the workplace. While logo printed usb drives or branded flash drives are great in performing their role of promoting companies, the difference lies in the quality of the logo and other things like size – which determines applicability of the drive. To clear our way regarding the size so we can move to the kind and nature of logo, it is advisable to offer flash drives of from 1 GB and above because storage needs are increasing daily even among students. 

We now discuss what makes a great logo that will make your branding and promotional campaign more effective:

1. Memorable logos: Creating a logo that can be remembered for a long time is the cornerstone of branding using promotional usb drives or branded flash drives. If the audience is able to remember the logo on the logo printed usb drives or at least the information or message seen, the campaign is successful.

2. Timeless: The idea of a logo being timeless means it does not tend to satisfy a given trend in time. The trick is to select a logo that represents the company mission, because that might not change even for a long period. Having a timeless promotional usb drives or branded flash drives means that you will not need to redesign the logo in the near future, which takes time and costs more money.

3. Personal: Personalized usb sticks gift are so great because they address the person more specifically. So, how are you addressing your audience? Is the logo tending to personalize or deliver custom and relevant messages to your audience? Of course, it is hard to achieve this when the target audience is large and the customer base is huge, but it is possible when the product or service targets only a small audience.
 
4. Appropriateness: Like personalized usb sticks gifts, logo printed usb drives should always carry appropriate messages. Appropriateness also refers to targeting your business niche and industry. It means getting a theme, fonts and colors that are more relevant to the company and industry in question. You need to decide whether to use cartoon caricature or formal logos depending on the industry you are in.   
          

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